LOST_TIME
Lost founder time
You should be selling, building, hiring and making strategic decisions.
Instead, you're chasing updates, fixing processes, answering operational questions and checking whether things actually got done.
C:\> SYSTEM MESSAGE
Operations built for companies that want to scale.
We help companies turn messy, founder-dependent operations into lean, scalable systems.
We build the processes, workflows, dashboards, automations and AI agents that your team needs to operate faster without adding unnecessary headcount.
You bring the growth. We build the system behind it.
Book an operations diagnostic
30 minutes. No pitch.
Scroll down
C:\> SHIFT
>Diagnosing operations
>Identifying bottlenecks
>Designing systems
>Deploying AI agents
>Automating workflows
>Removing founder as bottleneck
>System online
PROGRESS:
CTRL
You have too much of it.
ESC
From daily operations.
⇧ SHIFT
How your business operates.
You're growing.
- 01More clients.
- 02More revenue.
- 03More people.
- 04More tools.
- 05More meetings.
At first, the chaos is manageable.
The founder knows everything. The team communicates on Slack. Someone keeps the spreadsheet updated. Everyone jumps in when something breaks.
Then the company grows.
And the operation that got you here starts holding you back.
Diagnostics
Operations are breaking and it's costing you.
LOST_CAPACITY
Lost team capacity
Smart people spend hours doing work that should have been automated, standardized or eliminated.
LOST_MARGIN
Lost margin
Every unnecessary meeting and inefficient workflow gets more expensive as you grow.
LOST_VISIBILITY
Lost visibility
You have data everywhere: CRM, spreadsheets, project tools, finance systems, but no reliable answer when someone asks, "What's actually happening?"
LOST_SPEED
Lost speed
When every decision requires a person, every new client, employee or project adds another layer of complexity.
The answer isn't always another hire.
Sometimes, you need to fix the system first.
Shift state
Two states. One keypress.
Before SHIFT
System overloaded
Too many approvals. Too many decisions. You are the bottleneck.
FOUNDER_DEPENDENCY92%
After SHIFT
System online
Operations running. Decisions distributed. Business moving forward.
FOUNDER_DEPENDENCY12%
The point is to make us unnecessary.SHIFT — operating principle
We build the system behind your growth
You don't need another strategy deck.
You need the operation to actually work.
SHIFT is a senior operations team that works directly inside your business to diagnose what's broken, rebuild the underlying systems and transfer them to your team.
- No junior consultants.
- No recommendations that sit in a deck.
- No six-month retainer where we're still "optimizing."
We build it. Your team owns it.
What we build
The operating system behind your growth.
We don't sell software implementations or strategy decks.
We build the operational infrastructure, tailored to your business, that makes it easier to run.
01
Turn operations into revenue
Revenue doesn't only come from hiring better salespeople. It comes from building operations that make the right actions happen consistently.
We redesign processes, standards, ownership and operating rhythms to turn passive teams into proactive revenue engines.
From lead management and follow-up to pipeline discipline, conversion processes and accountability, we build the systems that make revenue-generating behavior the default, not the exception.
More activity. Better execution. More revenue.
02
Give leadership their time back
Founders and senior leaders shouldn't be the operating system of the company.
We remove the repetitive coordination, follow-ups, reporting and operational decisions that keep leadership in the weeds.
More time for growth, clients, product and strategy.
03
Build visibility
You shouldn't need three spreadsheets and a two-hour meeting to understand your business.
We build dashboards and reporting that give leadership a clear view of the numbers that actually matter.
Decision-grade data, without the reporting theater.
04
Standardize how work gets done
If the only person who knows how something works is the person who built it, you don't have a process. You have tribal knowledge.
We turn that knowledge into clear workflows, SOPs, playbooks and operating rhythms your team can actually use.
A system that works without one specific person.
05
Connect your systems
Your CRM, project management, finance, communication and reporting tools should work together.
We connect the systems you already use and rebuild the underlying workflow where the data structure demands it.
One operation. Not ten disconnected tools.
06
Automation and AI after the operation makes sense
We don't automate chaos.
If a process is broken and you automate it, you haven't fixed the problem, you've simply made the chaos happen faster, more consistently and at greater scale.
That's why automation comes after operational thinking.
We first understand the process, challenge what shouldn't exist, simplify what can be simplified, standardize what needs consistency and only then introduce automation and AI where they genuinely create leverage.
Fix the process. Then automate it.
How we work
Diagnose. Build. Transfer.
Diagnose
We map your operation from end to end.
- People
- Processes
- Tools
- Data
- Bottlenecks
We identify what to keep, what to kill, what to automate and what needs to be rebuilt.
You get a clear operating diagnosis with the reasoning and priorities behind every recommendation.
No transformation theater. Just a clear answer to what is actually broken and why.
Build
If you choose to continue with us, we move from diagnosis to implementation.
Together, we define the scope, priorities and timeline based on what your business actually needs.
Some projects can be implemented in one month. Others may require up to four.
Senior operators doing the work and building what moves the needle.
Transfer
The goal is not to keep you dependent on us.
We document the system, train your team and transfer ownership.
When we leave, your people know how everything works, where everything lives and how to keep improving it.
We leave you with an operation that runs by itself.
Why us
Three senior operators. Nobody in between.
ASSET / SHIFT.TEAM01
Bruna Hamori
Revenue & Operations
Operations experience at Alan, the European health insurance unicorn known for its AI-first, async and lean operating model.
With an engineering background and experience in startups, unicorns and agencies, Bruna brings the winning operation principles: operating leverage, automation, clear processes and fewer unnecessary meetings.
LinkedInASSET / SHIFT.TEAM02
Gabriela Homem de Mello
Revenue Intelligence, Lifecycle & CRM
Founder of CRM University and CEO of DTM Marketing, one of Brazil's references for CRM and lifecycle consulting.
Gabriela builds the layer where revenue operations often break: where CRM data, lifecycle and reporting need to turn into decisions.
She brings a decade of experience architecting retention and revenue systems for high-growth brands.
LinkedInASSET / SHIFT.TEAM03
Rafael Homem de Mello
Operations & Automation
Operator and builder.
Rafael bridges enterprise-scale account management at CSN, one of Brazil's largest industrial groups, with modern automation and product engineering.
He turns a mess of tools, exports and Notion documents into systems that run and keep running after the team stops watching them.
LinkedInWho this is for
You're probably ready for SHIFT if:
-
You're considering hiring to fix a problem.
Before adding another person, you want to know what should actually be automated, standardized or redesigned.
-
Growth is creating operational chaos.
More revenue is creating more work and more things to manage.
-
Your team is doing too much manually.
People are copying data, chasing updates, building reports and moving information between tools.
-
Everything still goes through the founder.
Decisions, approvals, client issues, follow-ups and operational questions keep landing on your desk.
-
Your tools don't talk to each other.
You have a CRM, project management tool, spreadsheets, Slack and dashboards, but no reliable source of truth.
Questions
The things founders ask before booking.
Who actually does the work?
The three of us.
Bruna, Gabriela and Rafael are the people working directly inside your business.
No juniors learning on your runway. No account manager standing between you and the operator.
3 executives thinking about your business for less than 1 new hire.
How many companies do you work with at once?
Four. Maximum.
That means we can actually work inside your business rather than managing you from the outside.
What do you leave behind?
An operation, not a dependency.
The workflows, dashboards, AI agents, SOPs and playbooks are documented and transferred to your team.
The point is to make us unnecessary.
Where do you work?
Inside your stack.
Your Slack. Your tools. Your data. Your workflows. Your meetings.
We work the way your team works, and then we improve it.
Do we need to change our entire tech stack?
No. We're tool agnostic by design.
We work with the systems you already use and rebuild only where the underlying structure prevents the operation from working properly.
C:\> RUN DIAGNOSTIC
Ready to fix the operation?
Book a 30-minute Diagnostic. We'll look at your operation, identify the biggest bottlenecks and tell you what we'd fix first.
30 minutes. No pitch.